CONCEPT
Merachi Restaurant, a culinary gem located in the heart of Tokyo's prestigious Nishi-Azabu district, is a testament to the power of purpose.
The brand strategy has been thoughtfully woven around the concept of IKIGAI, encapsulating the passion and dedication that infuse every aspect of Kosuke Sugimoto's dining experience.
Just as the heart of Tokyo beats with life, Merachi's essence is a harmonious blend of culinary excellence and the pursuit of a fulfilling life's purpose, inviting you to savor a symphony of flavors infused with genuine dedication.
CORE VALUES
QUALITY
Dedicated to serving the finest ingredients prepared with precision and care, ensuring every dish meets the highest standards.
AUTHENTICITY
Committed to preserving and showcasing the rich traditions of Japanese cuisine, providing an authentic culinary experience rooted in heritage and craftsmanship.
Hospitality (Omotenashi)
Embracing the spirit of hospitality by anticipating and exceeding the needs of guests, creating a warm and welcoming atmosphere where every diner feels valued and cared for.
Sustainability
Striving to be environmentally responsible by sourcing local, seasonal ingredients, reducing waste, and embracing eco-friendly practices to protect the planet for future generations.
LOGO SUITE
PRIMARY LOGO
LOGO MARK - COLOR VARIATIONS
PRIMARY LOGO
COLOR PALETTE
BRAND PATTERN GRAPHIC ELEMENTS
SEAMLESS BRAND PATTERN
UNIFORM
ROUND STICKERS
SHOPPING BAG
BRANDING
BRAND STRATEGY
VISUAL IDENTITY
LOGO SUITE DESIGN
BRAND GUIDELINES
PRINT & COLLATERAL
STATIONERY
PACKAGING DESIGN
UNIFORM
LET'S CREATE A MEMORABLE EXPERIENCE
info@lesmarteau.com | www.lesmarteau.com | @lesmarteau.studio
